Bilabila Mart is a Malaysian convenience grocer that required a facelift for the future. A simple yet striking brand identity was crafted with a focus on the ‘/’ symbol, a concise representation of their vision of offering limitless options to their customers.

The new Bilabila Mart identity was rolled out rapidly and efficiently through a system of signages, in-store graphics, and social media graphics, quickly reintroducing the brand’s new face to old and new customers alike.